The firm

A human scale, a specialist expertise.

Since 2016 we have focused our know-how on capital markets. Our founders are personally involved in engagements, alongside consultants who come from the businesses they serve.

Virtual Beehive offices in Paris
2016Year founded
25 yearsOf performance measurement expertise
3Integrated business units
3Regions: France, Switzerland, Benelux

Our values

Four values we apply to ourselves first. They guide how we hire, how we run engagements and how we work with our clients.

01High standards

Outstanding work, with no approximation. Every deliverable is reviewed, checked and defensible before a regulator as much as a board.

02Integrity

Intellectual honesty and transparency. We deliver what we promise and say what we see, even when it is not what people expect.

03Innovation

Challenging the status quo, testing, automating. Through VB Labs, we put AI and data to work for our clients’ operations.

04Singularity

A niche player combining capital markets expertise, technical command and business knowledge. Different profiles, one standard.

The founders

David Laup
David LaupCo-founder · Chief Executive Officer

Twenty-five years at the heart of performance. A practitioner’s eye, basis-point precision.

25 years in the performance chain · Master’s in Entrepreneurship & Strategy · Université Paris-Dauphine

David Laup has spent more than twenty-five years at the heart of asset managers’ performance chain: measurement, attribution, risk and reporting. He knows every part of it, from market data to portfolio commentary, and knows what makes a figure right, or wrong.

In 2016 he founded Virtual Beehive on one conviction: capital markets firms deserve consultants who have done the job themselves. Since then he has led PMAR chain overhauls, tool selections and transformation programmes for asset managers, banks and insurers in France, Switzerland and the Benelux. He also leads VB Labs, the firm’s research lab.

Marie Laup
Marie LaupCo-founder · Chief Operating Officer

Sciences Po, UCLA, Stanford. Strategic vision, flawless execution.

Master’s in Strategy & Corporate Finance · Sciences Po · UCLA · Stanford specialisation

A graduate of a dual-degree Master’s in Strategy & Corporate Finance from Sciences Po and UCLA, with a specialisation at Stanford, and holding a master’s degree in law, Marie Laup brings together a rare dual expertise: financial strategy and law.

Co-founder of Virtual Beehive in 2016, she runs the firm’s operations. She leads its organisation and its finance, legal and contractual functions, and secures every client engagement from scoping to compliance, so that our teams can focus entirely on their work.

Our history

2016

David Laup and Marie Laup found Virtual Beehive, specialising in the performance chain.

2022

Partner of the AM Tech Days, meetings on asset management operations and technology.

2026

Reorganisation into three business units and launch of VB Labs.

Company life

Bull, Bear & Bee.

The Virtual Beehive saga as a comic: five extraordinary years in the markets, seen from behind the scenes of the firm.

Company life

Where we work

ParisHead office · 10 rue de la Bourse, 75002 Paris
GenevaArea of operation: Switzerland
LuxembourgArea of operation: Benelux

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